fipolo & co
CS

We make the numbers mean something.

E-commerce, measurement and automation. We build the parts of a business that have to work every day — the shop, the measurement behind it, and the automation that keeps both from needing constant attention.

Most of the record below is not a portfolio of pitches. It is e-commerce we own and operate: we check the numbers ourselves, and we live with our own decisions every day. We take on work for other companies on the same terms.

Tell us what is broken See what we do

Where we work
E-commerce
Finance
Retail & grocery
Print & manufacturing
How a measured business fits together Visitor behaviour flows from the shop through a server-side layer, gated by consent, into a customer data platform, and out into reporting and automation that feed decisions back to the shop. Consent Shop, web, app what the customer actually does Server-side layer sGTM — our server, not the browser's CDP & segments one customer, one record Reporting & automation decisions, and the boring half done for you and back into what the shop does next
The whole job on one line. Most setups break at the second box, and everything downstream inherits the damage.

What we do

Four ways this usually starts

Each one can begin small. An audit is a complete piece of work on its own, and nothing obliges you to buy the build that follows it.

  • Measurement, rebuilt so you can trust it

    Server-side tracking (sGTM), GA4, consent and Consent Mode, CDP, attribution. The usual starting point, because every other decision on this page depends on the data being right.

  • E-commerce that earns its keep

    Shop builds and rebuilds, SEO, performance marketing, product feeds and comparison sites, expansion into a new market with the localisation that actually decides whether it works.

  • Reporting people actually open

    BI and dashboards, segmentation, customer and product profitability — the numbers a board asks for, assembled from the systems you already run.

  • Automation of the boring half

    ERP and CRM processes, order and customer flows, e-mail automation, and AI agents where they genuinely beat a script. Repetitive steps out, so the time goes to what customers notice.

All four in detail

A decision made on broken data is worse than no decision at all.

the reason measurement comes first, every time

Projects

We sell what we already run

Seven e-shops across five European markets, a print house and a copy centre. We build and run them; we do not deliver and hand over.

  • Five markets · since 2015 · Magento

    Stamp e-shops

    We build these from zero, and have since 2015, into one of the category's leading manufacturers and sellers. One admin, one Czech master catalogue, five store views — shop, marketing, analytics and automation all in-house.

  • REPRESS, est. 1992 · bindery · online configurator

    Print house and advertising agency

    The family printing house, second generation. B2B and bulk production, with an online pricing configurator in front of it.

  • B2C · single pieces

    Copy centre

    Copying, printing and personalised photo gifts — the walk-in, one-piece counterpart to the print house's bulk work.

The full record