project manag→ (UX/UI, developers, business owners,...
architecture & wireframe
content incl. on-page SEO + backlinks
PPC campaigns (brand, search, display, shopping, remarketing) in Ads and Sklik
goods comparison (Heureka, Zbozi, Ceneo,...)
business analysis for Baushop.cz e-commerce
reporting (business and technical settings with help of GTM, GA, DataStudio, Excel, CRM, ERP)
cooperation with managers, HR, board, suppliers, UX/UI, developers,...
linkbuilding coordinator
adjusting company ERP/CRM Vario
team coordination (PPC, SEO, copywriting, developers, newsletter, social media) to obtain max online, offline, operational & strategic synergy
new more detailed & technical PPC adjustment & evaluation (seasons, funnels, product profitability)
web adjustment to fit the latest marketing purposes (implementing & setting new tools via GTM)
SEO, PPC consultancy - with help of Marketing Miner, Screaming Frog,...)
active search of new possibilities (additional services, new customer approach, new channels - AB testing)
setting process automation in Pohoda's ERP system (orders, CRM, retention, logistics, customer notification & other communication)
high focus on data-driven decisions (GA, DataStudio, Pivots, CRM, ERP)